The Dow Chemical Company convened a meeting of its global communications leaders and selected the theme, Ascending the Summit. Next, they asked Logica3 to create the visual concept and all of the communications materials for the event. After some research, we developed a visual theme around the Seven Summits, the highest mountain peaks on each of the earth’s seven continents. The theme was carried out in signage throughout multiple event venues, as well as a video for the opening ceremony.
Client: The Dow Chemical Company